While most Americans will camp out in front of their televisions with seven-layer dip watching the Super Bowl this afternoon, a relative handful of teen girls is likely to head to the multiplex instead.
Young female moviegoers pushed
The only other film that landed in theaters nationwide this weekend,
In past years, the most successful films on Super Bowl weekend have often appealed to teen girls. The movie that grossed the most on the football weekend was
Lionsgate's Summit Entertainment label has a winner in the well-reviewed zombie flick, which stars new young Hollywood faces
The movie's opening could also be good news for 23-year-old Hoult, who is headlining
"Bullet to the Head" is a disappointment for the 66-year-old Stallone, who had staged somewhat of a comeback with the success of his
Dan Fellman, Warner Bros.' president of domestic distribution, said the studio opted to release the film this weekend in the hope that it might replicate the success of a movie like "Taken," another picture aimed at older men that launched with a surprisingly robust $24.7 million on Super Bowl weekend in 2009.
"It didn't work," Fellman acknowledged. "I think the movie is a better movie than the result. I feel badly for the filmmakers."
The good news for distributor Warner Bros. is that the studio is only releasing the film, which was financed by India's Reliance Entertainment. However, the poor box office marks a lackluster end to a 25-year-long partnership between Warner Bros. and
Lionsgate opted for a limited release of another film for adult males,