Veteran television programming executive Jordan Levin has joined Microsoft Corp.'s Xbox Entertainment Studios as executive vice president.
A former senior executive at Walt Disney Co. and chief executive of the now-defunct WB Network, Levin also headed the talent management and production company Generate. Levin will work closely with Nancy Tellem, president of Xbox Entertainment Studios.
Tasked with creating original content for the Xbox platform, the Microsoft unit's most ambitious project in the works is "Halo," based on the popular game. Xbox Entertainment also has other shows in various stages of development.
Levin said he was "energized by the potential of this new position" because it allows him to explore "the intersection of content and technology within a world class organization like Microsoft."
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