Leave it to Don Draper to land an ad spot during the Oscars telecast.
That "Mad Men" is ending its seven-year run is no longer a distant notion -- and much is being done to make people aware of that reality. The latest was a 60-second ad spot that aired Sunday night during the Academy Awards.
The patchwork promo features memorable moments from the period drama -- incuding Peggy's introduction to Don, touching moments between Joan and Roger -- as statements from Jon Hamm's Draper are spliced together to pitch to the audience in his signature stylistic manner, saying things like: "There's the rare occasion when the public can be engaged on a level beyond flash" or how he plays to the nostalgia factor, saying it's "delicate, but potent."
FULL COVERAGE: Oscars 2015
The spot plays to the idea of it being the end of an era. For the characters of the
A commerical during the telecast of film's biggest night is somewhat fitting. "Mad Men" marked AMC's first original hit series -- one that had a transformative impact, helping the overlooked basic cable channel known for airing classic movie reruns become a destination for prestige television programming.
And a spot during the big-ticket event, in which a wide section of viewers are more likely to be watching live and catching commercials, certainly didn't come cheap. As we reported last week, the price of a 30-second commercial spot during the telecast reached an average of $1.95 million.
The ad comes less than a week after the companies behind the drama -- cable network AMC and producer Lionsgate -- announced a slew of exhibitions, panel conversations and screenings planned at major cultural institutions in New York, Los Angeles and Washington, D.C., starting next month in the run-up to the show's final stretch.