For a locally based business, babies and moms come first -- on TV and online.
BabyFirst, a TV channel dedicated to mothers and children, has recently become a $1.99 a month premium channel on YouTube, and the Century City-based company intends to get onto mobile platforms too.
"Our general aim is to be available to as many parents that need us," said Chief Executive Guy Oranim. "When you're on the go, other platforms can be a great solution."
BabyFirst includes segments designed to teach children vocabulary, colors and more. The company was founded on
The business expanded by partnering with cable providers including Comcast, Time Warner and
"On cable, if you want to meet a mass audience, converting your channel to basic distribution is the way to go," Rechter said. "We want to be the platform for babies and moms to connect."
BabyFirst's niche and high viewer engagement attract advertisers and investors, Oranim said.
The company also has a new investor. Steven McPherson, former president of the
"I'm not a gambler," he said. "I'm very conservative with my money [and] I felt personally connected to the idea."
As an equity investor, McPherson joins Regency Entertainment, Kardan and Bellco Capital.
Future plans for BabyFirst include the creation of more apps, which have 4 million users across all BabyFirst apps. More programming is in the works. Oranim said the company hopes to create something similar to the long-running
"We're excited about the potential frontiers," Oranim said. "Now, with digital media, it's much more flexible [and] we have more ways to reach people."