But everyone else, host
So what can Hollywood learn from the last six months of awards campaigning? Some take-aways from this season of glad-handing:
You can — and should — shame the motion picture academy into watching your movie.
Fox Searchlight went with a bold tagline for "12 Years" in the final phase of the campaign, running ads with a closeup of actor
Whatever the case — and the beauty of the line was its ambiguity — it worked. A number of academy members informed me in the past few weeks that "12 Years" had finally made it into most everyone's DVD players. One put the number of holdouts at maybe 5%, which would mean 300 members of an artistic community did not possess the intellectual curiosity to watch McQueen's intense movie. Not enough to keep it from winning.
Be prepared to work if your movie isn't in the best picture hunt.
Forget about the backlash when a pundit declared "12 Years" the best picture winner at the Toronto Film Festival in September. You want an early pick that actually went haywire?
Turns out Redford wasn't even nominated. The lead actor category ended up being packed with worthy contenders, and academy members couldn't wrap their minds around a wordless movie with such a hopeless title. But that might not have mattered had Redford worked a few more rooms and given academy members the impression that he cared — even if, deep down, he didn't.
Bruce Dern didn't miss a party.
Christian Bale was the only nominated actor not to press the flesh. But he didn't need to. Everyone saw "American Hustle." Not so "All Is Lost." Redford needed to do a bit more.
Sixty-three is the new 43. Even if
Yes, yes, we know (because we reported it) ... the academy is old (median age: 63) and, by extension, out of touch with great, challenging filmmaking because ... well ... just ... wait, why again? This year's best picture slate featured nine movies sporting an array of styles and sensibilities with one thing in common — they were all very good movies. Some (particularly the gonzo
You can gripe about omissions. Maybe the movie you loved lost to another movie you just liked. But the members of this group have nothing to be ashamed about ... well, except for the ones who didn't watch "12 Years a Slave."