What Super Bowl? Kevin Jonas and his wife Danielle were busy having a baby girl.
"Here we go we're pushing!!!! #babyjonas," Kevin Jonas announced early Sunday on Twitter. And then six hours later, Dreft infant laundry detergent (yes, you read that right) posted the birth notice in the form of an Instagram picture of mother and daughter: "On this day, a little star was born. Meet Alena Rose Jonas. #BabyJonas."
Call it their equivalent of a Super Bowl commercial?
The product's account followed up with: "Even the littlest star can outshine the biggest game. Congratulations @KevinJonas & @DanielleJonas! #BabyJonas"
The new parents confirmed the birth in a statement obtained by E! News, saying, "She is precious! We could not be more excited to start building our family together," and thanking family and friends for their well-wishes.
It was an emotional weekend for the entire Jonas family.
Said new uncle Nick Jonas: "My grandfathers memorial was yesterday. Today we welcome a new addition to the jonas family. God is great. Can't wait to meet my new niece."
"As one life ends, another begins," Joe Jonas tweeted. "Incredibly happy to be an uncle for the first time. Welcome to this world my beautiful niece."
Alena is a first child for the eldest Jonas brother and his wife, who married in 2009 and star in the reality show "Married to Jonas."
PHOTOS AND MORE: