WINSTON-SALEM, N.C. -- Hanesbrands has ended its advertising campaign featuring Charlie Sheen because of domestic violence charges filed against the actor, a company spokesman said Wednesday.
Spokesman Matt Hall said the seriousness of the allegations
against the 44-year-old actor made the decision necessary.
"It's a pretty standard, straightforward call when somebody
who's in your commercials is arrested on suspicion of something of
this magnitude," Hall said. "And we would suspend the ads both
for the company and, really, for Mr. Sheen and his family as well.
Given the publicity, it makes sense to not air those ads during
Hall said the television ads were stopped effective Dec. 28, the
first business day after Sheen was arrested. He said some print ads
will continue to appear into the spring.
"Unfortunately, the production schedule of those publications
do not allow us to pull those ads," Hall said.
The "Two and a Half Men" star was arrested in Aspen, Colo., on
Christmas Day on charges including felony menacing and domestic
violence. His wife Brooke Sheen told police he put a knife to her
throat and threatened to kill her. Sheen denies the allegations.
His publicist Stan Rosenfield says the actor has no comment on
the Hanes decision. Hanes is based in Winston-Salem.
Hall says Sheen wouldn't have been retained when his contract
expired in the middle of the year. He says Sheen has been a
pitchman for almost two years. Hall also said there would be
minimal impact from pulling the ads.
"We have other commercials. We have commercials for our socks,
and so we'll probably push those commercials some more," he said.
"We really don't view the first half of the year as a
marketing-critical time for the advertiser, so we don't think
there's any detriment to the brand by not having the opportunity to
run these ads if we wanted to."
The ads feature Sheen and basketball legend Michael Jordan, a
longtime spokesman for Hanes. In the series, Sheen is seen in
several settings telling Jordan about the Hanes underwear he's
wearing. Jordan drives away from Sheen in one of the ads; in
another spot, Sheen backs his car over a bellstand and an outdoor
heater after seeing Jordan in a parking lot.
Hanes Drops Ads Featuring Charlie Sheen
Charlie Sheen (Getty Images / December 2, 2013)
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