Pulitzer Prize-winning movie critic Roger Ebert declined to comment for this article on Ben Lyons. But he seemed to have had Lyons specifically in mind when he wrote a recent post on his Chicago Sun-Times blog entitled ¡§Roger's Little Rule Book. ¨It lays down enduring ethical ground rules" governing movie criticism. Among them: No posing for photos! A trailer is not a movie. (Lyons urged viewers to see "Twilight" based on its trailer.) Accept no favors. If friends throw you a birthday party at a Vegas joint they hope to fill with movie stars, say thanks, but no thanks. Keep track of your praise. If you call a movie one of the greatest movies ever made, you are honor-bound to include it in your annual Top Ten list. Never allow IMDB to describe your principal acting credit as co-host of Siskel and Ebert if you are neither Siskel nor Ebert.
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