Pixar's secret ingredient? Quality

IVIVIDLY remember two things about having breakfast with Pixar guru John Lasseter earlier this year. One was that my back was out, so unable to sit comfortably, I had to take notes either standing up or lying down on the carpet of his hotel suite. The second was that when I asked him how Pixar had managed to rack up such an astounding streak of hit films, he said simply, "Quality is the best business plan of all."

By Patrick Goldstein

July 1, 2008