You can't handle the nonfiction, say 'American Teen' marketers

WHAT DO "Juno," "Napoleon Dynamite" and "The Breakfast Club" all have in common? In addition to being about high school kids, they are all being used to sell Paramount Vantage's new documentary, "American Teen," one of the summer's trickiest marketing challenges.

By Mark Olsen

July 17, 2008