The film marks Aardman Studio's first step away from stop-motion into 3-D computer animation but stays true to the company's spirit, says Smith. "British comedy is all about underdogs and fools. The heroes of our story were always going to be a naughty old man and a bit of an idiot." That idiot is the titular Arthur, son of Santa, dreamily focused on why they do their job, not how efficiently it can be done. "I remember saying once in a studio meeting, maybe unwisely, they're all having opinions about the film, and I said, 'Why is everyone at this table? Is it for money or great reviews or awards? Maybe the studio should be run by the guy in the corner who just completely loves movies,'" says Smith, laughing. "That's Arthur; he's the guy in the corner who just completely loves Christmas. It's about why people do what they do."
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