'Platinum Blonde' (1931)

Soon after "Hell's Angels," a publicity director for Howard Hughes coined the term "Platinum Blonde" to describe Jean Harlow. The catchphrase, and Harlow's image as a sex symbol, were cemented when Frank Capra's 1931 film starring Harlow used the moniker. Harlow's female fans began bleaching their hair to emulate her glamorous locks.
Associated Press
Copyright © 2018, Los Angeles Times
EDITION: California | U.S. & World