'Platinum Blonde' (1931)

Soon after "Hell's Angels," a publicity director for Howard Hughes coined the term "Platinum Blonde" to describe Jean Harlow. The catchphrase, and Harlow's image as a sex symbol, were cemented when Frank Capra's 1931 film starring Harlow used the moniker. Harlow's female fans began bleaching their hair to emulate her glamorous locks.
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