Marketing executives at rival studios believe that “The Great Gatsby,” which opens May 10 (there are some 10 p.m. shows on May 9) and stars
If the adaptation of the F. Scott Fitzgerald literary classic does strong business in the following weeks and in international territories, the film could be one of the early summer's breakouts.
Even though the story is focused on middle-aged characters living in a bygone era, "The Great Gatsby" is drawing strong interest from younger women, the audience surveys show. It's the same audience segment that made DiCaprio's "Titanic" a runaway hit in 1997.
"I'm really looking forward to it," said India Zietsman, a 17-year-old junior at Flintridge Sacred Heart Academy in La Cañada Flintridge who just read the book as part of her English class.
"After watching the trailers and realizing that DiCaprio is playing Gatsby, my friends and I can't wait to see one of our favorite school books come to life," she said.