It’s taken in nearly $193 million so far in the U.S. — can it get to $200 million?
That’s one of the questions — perhaps the question — around the re-release of “World War Z” to Imax theaters this week.
Paramount Pictures announced Monday that the movie will open for a one-week 3-D engagement in Imax on Aug 2., courtesy of a new digital re-mastering. The film has had traditional 3-D and 2-D playdates since opening June 21 but nothing specifically in Imax. The number of theaters for the Imax run was not specified.
"World War Z" is currently in the latter phase of its theatrical run; this past weekend it took in $2.8 million in about 1400 theaters. The Imax run should help get it over the $200 million domestic hump, making it only the eighth movie this year to do so ("Star Trek Into Darkness" is in seventh place with $225 million).
Starring Brad Pitt as a former U.N. worker who steps forward to fight a zombie scourge, “World War Z” has proven to be one of the few big-budget non-sequel hits this summer. It has grossed an additional $280 million in territories outside the U.S., where it has had some Imax showings.
Imax has been getting into the re-release game lately, largely for older titles. In Setepmer, for example, it will exhibit a new 3-D version of “The Wizard of Oz.”
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