LAS VEGAS -- The head of the National Assn. of Theatre Owners may want Hollywood to make fewer R-rated movies, but the exhibitors at CinemaCon this week seem to be eager for more.
During nearly every studio presentation here this week, the movies getting the most enthusiastic response have been the raunchiest. On Wednesday night,
The June release, starring a slew of comedic actors including James Franco, Seth Rogen and
Still, there was plenty left for a more family-friendly audience, including the sequels “The Smurfs 2,” “Grown Ups 2” and “
The latter production, a concert film following the boy band, is sure to be a favorite among the group’s young female fans -- especially since one of the members of the group appeared shirtless even in the brief trailer.
The cast of “Grown Ups 2” kicked off the presentation, as
“I need to check in with my chariot carriers,” the hefty James said after being put down. “I think they are throwing up and groaning now.”
Sandler played to the crowd, assuring the theater owners that “Grown Ups 2” is “dare I say a ... four-quadrant movie?”
“I think it’s a sweet, funny movie ... it’s PG-13 but very family-friendly,” the actor said. “A lot of mothers and fathers talked to us about ‘Grown Ups’ and we tried to make sure that with this, when they play it in their minivans on DVDs for their kids, that they feel good with it.”
The studio also offered a quick snippet of its more serious-minded year-end fare, including
A very chilly-looking
“We’re sorry we can’t be at Comic-Con tonight,” Clooney joked, his cheeks red. He then launched into another bit, thanking exhibitors for their support on