LAS VEGAS -- The cavalcade of A-list stars continued to descend upon Caesars Palace here Wednesday, as Johnny Depp turned up to wow movie theater owners at CinemaCon, days after
Depp's arrival to tout Disney's
Depp barely uttered anything on stage at the Colosseum -- not that the crowd seemed to mind, as fans hooted enthusiastically as he waved to the audience. "Armie is very tall -- which means we're not small," he said, standing next to his 6-foot-5 costar. "Anything to add to that, Armando?"
"No," Hammer replied, and then the two exited the stage and roughly 20 minutes of previously unseen footage from the $225-million-plus production began to play.
Exhibitors seemed to have a mixed reaction to the new footage, which attempts to strike a tongue-in-cheek tone. After shutting down production on the film in 2011 to work on reducing the picture's budget, Disney has a lot riding on the still very pricey movie, which hits theaters over the July 4 weekend.
On stage, studio chief
"Of course, not every movie can work .... We ask for your support if we go through that. Not that we care about money," he quipped.
Horn appeared at ease in front of the auditorium, cracking that his recent transition from
He said he soon learned, though, that Disney was "different because it's the only studio that is in fact a brand .... The audience may not know what they're going to see, but they know what they're not going to see." Part of that strategy, he added, includes releasing between 14 and 15 movies per year -- eight of which are tentpoles.
The studio's upcoming slate, which includes
The movie that arguably got the biggest push during the presentation, though, was
The movie follows a
Horn, for one, was bullish about the
"They give us one diamond of a movie a year," he said of