Weinstein Co. announced Friday that it will open the
As part of its plans, the company is shifting its
The reason for the switch is not clear, especially considering that early September is not often looked at as a prime movie-going season because many families are preoccupied with back-to-school events. However, Scientology is in the news now because of the high-profile Katie Holmes-
The date shift leaves unclear what will happen to the film's prospects for a festival appearance.
Another option might be the Telluride Film Festival, held over
[Update, July 27, 5 p.m.] Erik Lomis, president of distribution at Weinstein Co., said the reason for the move was simple: "We feel that the film is great. It plays great, and we wanted to get out in front of everyone else."
The new date will get "The Master" ahead of other award-season hopefuls, including
The studio declined to comment.