While participating in a Samsung news conference to hype the company's new curved UHD TVs at the Consumer Electronics Show, Bay was rattled by a teleprompter glitch, then flubbed his lines and walked off stage.
Bay was initially brought up with "Transformers" footage playing and said, "My job as a director is I get to dream for a living." He added, "I create visual worlds that are so beyond everyone's normal life experiences, and Hollywood is a place that creates a viewer escape, and what I try to do as a director is I try to …"
He trailed off and let out a sigh, then groused, "The type is all off. Sorry, but I'll just wing this." Attempting to gather himself, he said, "I try to take people on an emotional ride, and …" only to trail off again.
Samsung exec Joe Stinziano attempted to salvage the presentation, asking a visibly agitated Bay how the new TVs might affect the way viewers experience the director's movies. "Excuse me, I'm sorry," Bay said before walking off in silence.
Shortly after the incident, Bay released a statement on his website. "Wow! I just embarrassed myself at CES," the statement reads. It continues: "I got so excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. Then the prompter went up and down — then I walked off. I guess live shows aren’t my thing."
The snafu marks the second odd incident for Bay in recent months. Back in October, a man attacked the director with an air conditioner on the Hong Kong set of the fourth "Transformers" film. The assailant swung the device at Bay's head, but Bay ducked and wrested it away, avoiding injury.
Hopefully, Bay's next big moment will go more smoothly. He may have a chance for redemption as soon as the upcoming Super Bowl, when a new "Transformers" spot could air.
Watch the video of Bay at CES: