It was less than a week ago that his
"Philomena," which stars Judi Dench as a woman trying to locate a son she was forced to give up for adoption 50 years earlier, was initially given an R because it included two utterances of the F-word. To speak out against the MPAA's decision last week, Dench filmed a FunnyorDie video assuming the character she played in the James Bond series, MI5 chief M.
The clip went viral, scoring publicity for a low-profile film and perhaps contributing to the rating change. At least, that's what Weinstein seemed to think, on Wednesday crediting the "victory to Barbara Broccoli, producer of the James Bond series,
Weinstein, of course, is no stranger to ratings controversies. In 2011, he unsuccessfully tried to appeal an R rating -- again for language -- for his eventual best picture winner
Meanwhile, last year Weinstein generated much publicity for his documentary
"Philomena," which has earned strong reviews, will debut in limited release on Nov. 22.