Tucker Max, an Internet and publishing phenomenon thanks to his wild tales of woman-bashing depravity and brazen political incorrectness, wrote and produced this movie "based on a true story, unfortunately" adapted from his memoir, I Hope They Serve Beer in Hell. The laughs in this cave-manly comedy come from Max's wild exaggerations about the insults he flings, his cruelty to women, the women who fall for his hateful pickup lines and the absurd lengths he'll go to in order to booze and have sex with a "Helen Keller" collection of the blind, the mute, the deaf and the Little (People).
Max is played in the film by Matt Czuchry, a TV actor with Channing Tatum's pretty face and Ray Liotta's cat-who-sexually-assaulted-the-canary grin. He's a law student with an apparently bottomless bank account and bottomless appetite for bottom-feeding. He lures a groom-to-be, Dan (Geoff Stults), and just-ditched-and-blindingly-bitter Drew (Jess Bradford) for a night of depravity at "the Super Bowl of carnal pleasures," the bars and strip clubs on the other side of the state (Texas).
The guys fling their ugly pick-up lines at one and all -- barflies and strippers. Max lies and insults his way into conversations, claiming to be a parent. Sure, a pal cracks. Except his "kids" are on "the compost heap behind Planned Parenthood." AIDS jokes, a "Megan's Law" zinger that will leave most grownups slack-jawed -- nothing is off-limits here, which appears to be Tucker Max's M.O.
One funny bit -- the guys' instant recognition of a woman (Marika Dominczyk) who can hang with them -- "Did she just make a fetal alcohol syndrome joke?"
The rest? Bradford's Drew puts it best -- "He's gonna fail worse than a Friends spinoff." Woo-hoo, a shot at Joey. Cutting edge, bro.
The plot is all drinking games, sexual vulgarisms and endless pickup efforts, and it so closely follows The Hangover (literally ripping off one Wedding Crashers bit) that it's like seeing that movie again, drunk. The relationships are unbelievable, the toilet humor (ex-porn star Traci Lords pitches in on this) would make the Fridays cast gag, the acting is limp, the one-liners are forced and the in-your-face insults would get any one of these three creeps pounded into dust.
"Are you a cop because you have a GED, or erectile dysfunction?"
But if The Hangover is any indicator, Beer in Hell will be to some folks' tastes. The rest of us can only hope they designate a driver for their trip home. I Hope They Serve Beer in Hell 1 of 5 stars Cast: Matt Czuchry, Jesse Bradford, Geoff Stults, Marika Dominczyk, Traci Lords Director: Bob Gosse Running time: 1 hour 44 minutes Industry rating: R for nudity, strong sexual content including graphic dialogue throughout, language and some crude material