Ready to see Whitney Houston perform live? Her hologram is coming

The Whitney Houston revival is well underway.

The pop titan’s estate is planning a resurgence for the late stinger that includes a new album of unreleased tracks, a touring hologram, a potential Broadway musical and other branding deals.

The Grammy-winning megastar, who died in 2012 from a combination of heart trouble and cocaine ingestion at age 48, had devolved into tabloid fodder in the years before her death. The 2018 documentary “Whitney,” which the estate authorized, chronicled that downfall.

Houston’s estate has struck a deal with Primary Wave Music, a boutique marketing firm that specializes in reviving the classic catalogs — of Smokey Robinson, Bob Marley and Def Leppard, among others — through branding and entertainment deals.

Review: The expert ‘Whitney’ sheds new light on Whitney Houston’s triumphant and tragic life »

The New York-based marketing company will acquire half of the Houston estate’s assets, including royalties from her music and films, merchandising and rights to use her name and likeness. The latter includes profit share in her hit films “The Bodyguard” (both the movie and musical), “Waiting to Exhale,” “The Preacher’s Wife,” “Cinderella” and “Sparkle,” according to a Monday statement from Primary Wave Music.

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Whitney Houston and Dionne Warwick sing “That’s What Friends Are For” at the 2011 Clive Davis pre-Grammy gala at the Beverly Hilton hotel.  (Gina Ferazzi / Los Angeles Times)

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Whitney Houston and then-husband Bobbi Brown at a premiere at Mann’s Chinese Theater in Hollywood.  (Rene Macura/ Associated Press)

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Whitney Houston, who received the International Artist Award at the 2009 American Music Awards, bows her head after performing at the ceremony. She reigned as pop music’s queen in the 1980s and ‘90s.  (Matt Sayles / Associated Press)

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Whitney Houston performs “I Have Nothing” at the 1993 Billboard Music Awards, after winning the world artist and world single awards.  (Ted S. Warren / Los Angeles Times)

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Whitney Houston performs “Until You Come Back to Me” during the 1999 American Music Awards at the Shrine Auditorium in Los Angeles.  (Kevork Djansezian / Associated Press)

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Whitney Houston and then-husband Bobby Brown perform in the “VH1 Divas” duets show in Las Vegas.  (Joe Cavaretta / Associated Press)

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Singer Ray J (bother of Brandi) and Whitney Houston attend the Bernard Hopkins vs. Joe Calzaghe light heavyweight boxing match at the Thomas & Mack center in Las Vegas on April 19, 2008.  (Isaac Brekken / Associated Press)

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Whitney Houston performs during the 2011 pre-Grammy gala at the Beverly Hilton.  (Mark Ralston / AFP/Getty Images)

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Whitney Houston sings the national anthem before the New York Giants play the Buffalo Bills in Super Bowl XXV in Tampa on Jan. 27, 1991.   (George Rose / Getty Images)

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Whitney Houston at an “I Look to You” CD listening party at the Beverly Hilton Hotel on July 23, 2009.  (Frank Micelotta / Associated Press)

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Whitney Houston at the Carousel of Hope Ball benefiting the Barbara Davis Center for Childhood Diabetes in Beverly Hills in October 2006.   (Matt Sayles / Associated Press)

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Whitney Houston at a taping of the 1999 MTV Movie Awards at Barker Hangar at Santa Monica Airport on June 9, 1999.   (Ken Hively / Los Angeles Times)

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Whitney Houston and her mother, Cissy Houston, at a taping of “Soul Train’s” 25th anniversary Hall of Fame Special at the Shrine Auditorium in Los Angeles on Nov. 2, 1995.  (Damian Dovarganes / Associated Press)

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Singer Whitney Houston with her daughter, Bobbi Kristina Brown, in Beverly Hills on Feb. 13, 2011.   (Dan Steinberg / Associated Press)

The performer’s sister-in-law and former manager, Pat Houston, who is also the executor of the singer’s estate, is behind the strategic rollout, which aims to revive the hitmaker’s legacy.

“Before she passed, there was so much negativity around the name; it wasn’t about the music anymore,” Pat Houston told the New York Times. “People had forgotten how great she was. They let all the personal things about her life outweigh why they fell in love with her in the first place.”

The Houston hologram “has taken precedence over everything,” she added. It’s already in development and will perform Houston hits such as “I Wanna Dance With Somebody (Who Loves Me)” and “The Greatest Love of All.” It will be backed by Houston’s original band and backup singers, including Houston’s brother Gary. (He’s Pat Houston’s husband.)

The hologram was planned for a 2016 episode of “The Voice” for a duet with Christina Aguilera, but never came to fruition because it wasn’t ready. Other iconic musicians who have been digitally resurrected with the technology include Tupac Shakur, Frank Zappa, Roy Orbison and Maria Callas.

Music for the new album is expected to be drawn from unused tracks from her self-titled 1985 debut album. It is unclear when the purported projects will premiere.

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