Last year, for instance, after
U.S. sales that are tracked by Nielsen SoundScan are tabulated through Sunday evening and released every Wednesday. That means it won't be until the Feb. 20 charts that the Grammy effect becomes evident, but some early trends are emerging if one looks at the sales charts of online retailers such as
Already, Fun.'s "Some Nights" led the iTunes chart the morning after the Grammys, and the album was at No. 2 on Amazon. The album, at No. 25 on the U.S. pop chart heading into the Grammys, will easily break the million-sales barrier in the coming days, as it currently sits at 992,000 copies sold.
While iTunes is the world's largest music retailer, Amazon will also play a big role in influencing the charts over the coming week. The retailer is selling Grammy titles such as "Some Nights," the Lumineers' self-titled debut and
In terms of what song is looking to see the biggest sales jump, iTunes and Amazon purchasers seem unanimous in gravitating toward the Lumineers' feel-good sing-along "Ho Hey." The single was the leading song at both outlets early Monday. Already, the song has sold more than 3.5 million downloads and 118,000 tracks the week heading into the Grammy Awards.
Also look for a big sales spike for
The Grammys may also help excitable pop act Fun. shed its "one-hit-wonder" status. The band performed its "Carry On" at the Grammys, and the track was at No. 6 on iTunes early Monday and in the top 20 on Amazon. Thus far, the song has sold 307,000 downloads.
Yet the Grammys may not have a life-changing effect on risk-taking R&B star
Adele's "21" was the largest-ever post-Grammy sales bump. Previously, the record was held by
One doesn't have to look much further than this year's album of the year winner Mumford & Sons to see that the Grammys do have career-altering power. While the act was a slow-building success story long before it appeared on the Grammys as Bob Dylan's backing band in 2011, that awards-show moment catapulted the group to grander, mainstream heights.
Keyboardist Ben Lovett earlier singled out that performance as a pivotal moment for the group. "I think it introduced us to people who watch [awards] shows the way we grew up watching music on TV," he said. "It makes sense that it would widen our audience. But we weren't thinking about that at the time." In the first full sales week following the 2011 Grammys, Mumford & Sons' debut album, "Sigh No More," experienced its best-ever sales week on the chart.
In 2011, album of the year winner