Geoff Ammer, a veteran Hollywood marketing executive whose three-decade career spanned multiple studios, died Sunday morning of a
Ammer collapsed at his home in Brentwood and was rushed to
Ammer was president of worldwide marketing at
"Geoff was passionate, a fighter and loyal, which are all things you want in somebody you work alongside," said producer
Born in Toledo, Ohio, on April 6, 1950, Ammer attended the University of Florida and worked in concert promotion before starting his
He worked at Fox for nearly a decade and moved to Disney, eventually reaching the rank of co-president of marketing.
In 2000 he became president of marketing and distribution at start-up Relativity, but the next year he moved to
Ammer went on to serve brief stints as president of marketing at
Among the many hit movies he worked were "Alien," "Working Girl," "The Sixth Sense," "Black Hawk Down" and "
Ammer was thought to have been in good health. His death was a shock to many friends in Hollywood.
They include former Fox chairman and Academy of Motion Picture Arts and Sciences President Tom Sherak, who recalled a moment in 1998 when Ammer, in Florida for a media junket, escorted Sherak's ill mother to Los Angeles.
Ammer is survived by his wife, Mia; children Geoffrey and Annie; and his sisters Connie Ulmer and Bonnie Ammer.
Services will be held Friday at 11 a.m. at the Four Seasons hotel in Beverly Hills in the ballroom. A reception will follow in the garden.