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With 'Casual Fridays,' L.A. Phil lets down its hair
For decades, the Los Angeles Philharmonic's marketing strategy relied heavily on images of the orchestra's "artistic"-looking maestros.
By Donna Perlmutter
May 1, 2008
For decades, the Los Angeles Philharmonic's marketing strategy relied heavily on images of the orchestra's "artistic"-looking maestros.
By Donna Perlmutter
May 1, 2008