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Sony to link PS3 to other electronics

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From Bloomberg News

Sony Corp. Chief Executive Howard Stringer plans to connect the company’s flagship PlayStation 3 console with its other electronics as part of its growth strategy next year and beyond.

The consumer electronics maker will hook up the PS3 with its PlayStation Portable console online before extending the links to products such as mobile phones, Stringer said Tuesday in Tokyo. The current three-year business plan ends March 31.

The move revives a strategy by Nobuyuki Idei, who was replaced by Stringer in June 2005 amid discontent over his failure to meet targets. Stringer’s plan revolves around a game division that has lost money for seven straight quarters because of costs to develop the PS3 and as sales trailed Nintendo Co.’s Wii and Microsoft Corp.’s Xbox 360.

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“The plan may be difficult to carry out without strong sales of the PlayStation 3,” said Osamu Hirose, an analyst at Tokyo Tokai Research Center. “PS3 costs are coming down, so it would be at an affordable price to be used as a hub in the future.”

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