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Hit: The rise of rap collective Odd Future and its leader, Tyler, the Creator
The local rap collective known as Odd Future Wolf Gang Kill Them All has released an assortment of albums and mixtapes, but the biggest showcase so far has been from the controversial crews de facto leader, Tyler, the Creator. His XL debut, "Goblin," grabbed the No. 1 spot on the R&B/hip-hop charts upon its release in May and has kept in the Top 40 since then. Its also sold 108,000 copies, as well as 191,000 digital tracks. The group has found itself blasted for lyrics that test the lines between mordant provocation and plain old hate, but the controversy has served them well: At the Video Music Awards in August, Tyler, the Creator took home the best new artist statue, breathlessly telling the audience that he was on the verge of tears.