Three randomly noted shirts added up to a cogent comment on the Festival, which opened Friday at the Empire Polo Field. The first shirt advertised the legendary art-punk band Richard Hell & the Voidoids. The second celebrated the vintage video game Pokemon. The third extolled the jam band Blues Traveler.
And though this cutting-edge event is hardly a hippie gathering, Coachella shares values with the jam-band scene: musical eclecticism, creature comforts, and the belief that a crowd is always also a community.
This is Coachellas happy paradox: it features outstanding artists, but music is only one factor in its appeal. There will always be truly special moments - Bjorks opening-night set, featuring her new all-female brass band, was one, as was the Jesus and Mary Chain reunion and the Rage Against the Machine reunion is still to come.
But most of Coachellas artists will perform similar sets at many festivals this summer. As its influence expands and helps define Americas summer concert season, the music still matters, but other things - the grounds, the food, the fun to be had beyond its five stages -- matter even more. Its a tribute to Coachellas organizers that theyve figured out how to enact the story those passing t-shirts tell.