The (faux) feud: Director M. Night Shyamalan vs. The Sci Fi Channel

<b>The (faux) feud:</b> Director <a class="taxInlineTagLink" id="PECLB003693" title="M. Night Shyamalan" href="/topic/entertainment/m.-night-shyamalan-PECLB003693.topic">M. Night Shyamalan</a> vs. The Sci Fi Channel<br>
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<b>The accusation:</b> The Sci Fi Channel claimed that Shyamalan had stormed away from their documentary, “The Buried Secret of M. Night Shyamalan,” when an interviewer began to pry into his personal life.<br>
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<b>Back story:</b> There was no back story, because the whole “feud” was fabricated to publicize the show.<br>
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<b>Back-tracking:</b> "Perhaps we might have taken the guerrilla campaign one step too far.… We thought it would create controversy," Sci Fi Channel President Bonnie Hammer confessed to the Associated Press.

( Jennifer S. Altman / The Times )

The (faux) feud: Director M. Night Shyamalan vs. The Sci Fi Channel

The accusation: The Sci Fi Channel claimed that Shyamalan had stormed away from their documentary, “The Buried Secret of M. Night Shyamalan,” when an interviewer began to pry into his personal life.

Back story: There was no back story, because the whole “feud” was fabricated to publicize the show.

Back-tracking: "Perhaps we might have taken the guerrilla campaign one step too far.… We thought it would create controversy," Sci Fi Channel President Bonnie Hammer confessed to the Associated Press.

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