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Christian Siriano was a design student who had apprenticed with industry bigs Alexander McQueen and Vivienne Westwood before he won "Project Runway's" Season 4. Since then, his independent label has become a powerhouse, showing in New York each season, appearing in fashion magazines around the world and dressing stars including Christina Hendricks, Nicki Minaj, Sarah Jessica Parker, Lady Gaga, Taylor Swift, Vanessa Williams, Fergie, Rihanna and "Project Runway" host Heidi Klum. He has had design partnerships with Puma, Starbucks, LG Electronics, Payless ShoeSource and Spiegel. In 2010, at age 24, he was listed by Crain's New York Business as one of its "40 under Forty" up-and-comers.