Peter Kramer / Associated Press
'Today' gets longer and longer
In late 2000, NBC canceled the post-"Today" show "Later Today" and replaced it with a third hour of "Today." ABC countered in 2007 by adding a third hour of "Good Morning America" available only on its website. In 2007, NBC continued the buildup by announcing a fourth hour of "Today." In early 2008, Kathie Lee Gifford was announced as the new co-host of "Today's" fourth hour.