LONDON -- EuroScreen, a three-year Euros1.9 billion ($2.5 billion) cross-European film tourism initiative, launched its new website Tuesday.
The project, funded by the Interregional Cooperation Program (INTERREG IVC), has been created to improve policies between the production sector and tourism industry across eight European markets: U.K., Spain, Italy, Malta, Poland, Romania, Slovenia and Sweden.
Scheduled to run until 2014, EuroScreen will deliver research and data to improve the effectiveness of policies between the screen and tourism sectors, with the aim of achieving greater economic and cultural benefits for both.
Among other materials, the new EuroScreen website (http://www.euroscreen.org.uk) will offer visitors access to information about the latest news and developments in screen tourism, and provides downloadable policy material and other publications emerging from the project.
The U.K.'s Film London is the official lead partner for the initiative, working with international partners including the Apulia Film Commission in Italy, Bucharest -- Ilfov Regional Development Agency in Romania, FTZ -- Fondazzjoni Temi Zamit in Malta, RARR -- Rzeszow Regional Development Agency in Poland, the Municipality of Ystad and Lund University, Department of Service Management in Sweden, Maribor Development Agency in Slovenia and Pro Malaga -- Local Public Agency for Economic Development in Malaga, Spain.
The INTERREG IVC program is financed by the European Union's Regional Development Fund to help different areas of Europe to work together and to share experience and good practice in the areas of innovation, the knowledge economy, the environment and risk prevention.
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