Just as a conversation, even in hip 'n' cool impolite society, requires a minimal sense of order. Boiled down to kindergarten morality, in speaking to each other, we need to take turns. The traditional structure of reviews makes it a little easier for critics and reporters to separate conversation strands from the ongoing babble, which is why it has worked as long as it has.
Netflix is a savvy industry innovator, and there is something invigorating about allowing viewers to seize the means of production, critics be damned. But prudence remains a virtue, and Netflix would do well to remember that after the binge, invariably comes the purge.
And that can get a little messy.