CBS won the most awards of any network, with eight, while "The Bold and the Beautiful" was the most recognized series, with four awards including one for its leading lady, Heather Tom.
"The Ellen DeGeneres Show" was named outstanding entertainment talk show for the third time, while "Dr. Oz" was the winner in the informative talk show category.
Game show host Monty Hall and producer Bob Stewart were honored with lifetime achievement awards.
Surprises included a win in the outstanding talk show host category for Ricki Lake, whose return to daytime television was cut short in February with the cancellation of her syndicated program, and a victory for the NBC soap "Days of Our Lives" in the outstanding daytime drama category for the first time since 1978.
Lucas was on hand to accept the award for outstanding special class animated program for Cartoon Network's "Star Wars: The Clone Wars."
The complete list of winners is available here.