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ADVERTISING OPPORTUNITIES
Insert Programs
In-Paper Opportunities
Inserts
Put your inserts in the Los Angeles Times and target readers by sub-ZIP, ZIP Code, or full-run circulation. Ads appear in both home delivery and street sale copies. With Local Community Values (LCV), you can place your insert into the Los Angeles Times or reach subscribers and non-subscribers through our non-duplicated delivery system, reaching over 4.6 million households in over 400 zip codes each week.
Toppers
Put your inserts where Los Angeles Times readers will see them first — on top of the newspaper. Available in home delivery copies only.
Polybags
For extra visibility, have your logo and/or advertising message printed on a polybag, which covers the paper. This is for home delivery only and is available 7 days a week. This is also a great way to distribute product samples.
LCV Wrap Programs
The Wednesday LCV Wrap is a four-color, 4-page jacket that tops the Los Angeles Times for subscribers and street sales every Wednesday. This wrap gives advertisers an opportunity to reach readers with their advertising message and preprinted inserts to drive midweek sales. Zone opportunities available.
Friday's LCV Wrap is a four-color, 4-page jacket advertisement that “wraps” around the inserts. The wrap “tops” the Los Angeles Times for subscribers and is placed inside the paper for street sales and the Daily Breeze and OC Register. The Friday LCV Wrap is also distributed via mail to non-subscribers. Total weekly distribution is approximately 4.6 million households. Zone opportunities available.
Other Programs
LifeStyles
Lifestyles is a colorful, glossy magazine-style advertising piece distributed to several regions in the Los Angeles, Orange, Ventura, Riverside and San Bernardino counties. These areas are geographically-targeted for advertisers to reach potential customers of their business.
California Weekend Direct ®
Put your advertisements where they’ll achieve 100% weekend penetration of single-family homes through unduplicated coverage of Los Angeles Times and partner newspaper subscribers and non-subscribers.
Bill Stuffers
Put your advertisements in the bill envelopes that are mailed monthly to Los Angeles Times subscribers.
Times Direct Marketing timesdirect.com
Put your advertisements in our program that combines the strength of print advertising with the efficiency of direct mail. Options include choosing the optimal medium, mail frequency, plus geographic and demographic audiences.
