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CIRCULATION & READERSHIP
Affluent Readership Comparison
Compare Los Angeles Times’ affluent readers to those of other local newspapers:
| DAILY NET READERSHIP/ADULTS | |
| LOS ANGELES TIMES | 52% |
| other L.A. DMA newspapers | 48% |
DAILY NET READERSHIP/AFFLUENT ADULTS* |
|
| LOS ANGELES TIMES | 62% |
| other L.A. DMA newspapers | 38% |
| SUNDAY NET READERSHIP/ADULTS | |
| LOS ANGELES TIMES | 59% |
| other L.A. DMA newspapers | 41% |
SUNDAY NET READERSHIP/AFFLUENT ADULTS* |
|
| LOS ANGELES TIMES | 67% |
| other L.A. DMA newspapers | 33% |
*HHI $150K+
Source: 2005 Scarborough Los Angeles, Release 1.
Note: "Other L.A. DMA newspapers" includes Orange County Register, L.A. Daily News, Riverside Press-Enterprise, Long Beach Press-Telegram, San Gabriel Valley Tribune, San Bernardino Sun, Pasadena Star-News, Daily Breeze, Inland Valley Daily Bulletin and Ventura County Star.
