CIRCULATION & READERSHIP
Los Angeles Times Readership
|
L.A. DMA |
Los Angeles Times Daily |
Los Angeles Times Sunday |
|
|
|
|
|
|
|
|
SEX |
|
|
|
| Men |
49% |
54% |
49% |
| Women |
51% |
46% |
51% |
LEVEL OF EDUCATION |
|
|
|
| HS Graduate or less |
47% |
26% |
29% |
| Some College |
30% |
31% |
33% |
| College Grad+ |
23% |
42% |
38% |
|
|
|
|
AGE |
|
|
|
| 18-34 |
34% |
19% |
22% |
| 35-54 |
40% |
41% |
42% |
| 55 or older |
27% |
40% |
36% |
| Median Age |
42.1 |
50.8 |
48.0 |
|
|
|
|
HOUSEHOLD INCOME |
|
|
|
| Under $25,000 |
14% |
7% |
7% |
| $25,000 - $49,999 |
32% |
26% |
27% |
| $50,000 - $99,999 |
30% |
33% |
34% |
| $100,000 or more |
23% |
35% |
32% |
| Median HHI |
$55.698 |
$73,187 |
$70,997 |
|
|
|
|
OWN OR RENT RESIDENCE |
|
|
|
| Own |
57% |
72% |
69% |
| Rent |
38% |
25% |
29% |
| Other |
4% |
3% |
3% |
|
|
|
|
|
|
|
|
RACE/HISPANIC DESCENT
|
|
|
|
| White - non-Hispanic |
47% |
61% |
57% |
| Black - non-Hispanic |
6% |
7% |
8% |
| Asian - non-Hispanic |
6% |
7% |
7% |
| Other - non-Hispanic |
4% |
4% |
4% |
| Hispanic |
39% |
21% |
24% |
COUNTY OF RESIDENCE
|
|
|
|
| Los Angeles |
57% |
73% |
72% |
| Orange |
17% |
14% |
13% |
| Riverside |
11% |
4% |
4% |
| San Bernardino |
11% |
6% |
7% |
| Ventura |
5% |
4% |
4% |
Source: Scarborough Release 2 2006.
