|
L.A. DMA |
WEST Magazine Readers |
|
Number |
% Composition |
Number
| % Composition |
% Coverage |
Index |
Total Adults |
12,088,000 |
100% |
3,346,000 |
100% |
28% |
100 |
|
|
|
|
|
|
|
Gender |
|
|
|
|
|
|
| Men |
5,912,000 |
49% |
1,718,000 |
51% |
29% |
105 |
| Women |
6,176,000 |
51% |
1,628,000 |
49% |
26% |
95 |
|
|
|
|
|
|
|
Age |
|
|
|
|
|
|
| 25-54 |
7,508,000 |
62% |
2,077,000 |
62% |
28% |
100 |
| 35-54 |
4,986,000 |
41% |
1,464,000 |
44% |
29% |
106 |
| 55+ |
3,003,000 |
25% |
991,000 |
30% |
33% |
119 |
| Median Age |
42 years old |
45 years old |
|
|
|
|
|
|
|
Household Income |
|
|
|
|
|
|
| $50,000 - $74,999 |
2,572,000 |
21% |
792,000 |
24% |
31% |
111 |
| $75,000 - $99,999 |
1,545,000 |
13% |
463,000 |
14% |
30% |
108 |
| $100,000 - $149,999 |
1,405,000 |
12% |
555,000 |
17% |
40% |
143 |
| $150,000+ |
1,109,000 |
9% |
520,000 |
16% |
47% |
169 |
| Median HHI |
$55,217 |
$70,311 |
| Median IEI |
$34,537 |
$43,764 |
|
|
|
|
|
|
|
Occupation |
|
|
|
|
|
|
| Professional |
1,156,000 |
10% |
522,000 |
16% |
45% |
163 |
| Executive/Administrative/Managerial |
1,243,000 |
10% |
504,000 |
15% |
41% |
146 |
|
|
|
|
|
|
|
Education |
|
|
|
|
|
|
| College Grad Plus |
2,672,000 |
22% |
1,244,000 |
37% |
47% |
168 |
|
|
|
|
|
|
|
General Activities/Buying Behavior |
|
|
|
|
|
|
| Foreign Travel in past 3 years |
3,893,000 |
32% |
1,284,000 |
38% |
33% |
119 |
| Spent $3,000+ during foreign travel |
673,000 |
6% |
258,000 |
8% |
38% |
139 |
| Own their own home |
7,679,000 |
64% |
2,413,000 |
72% |
31% |
114 |
| Home Value $500,000+ |
1,273,000 |
11% |
626,000 |
19% |
49% |
178 |
| Spent $1,000+ on clothing in past 12 mos |
1,285,000 |
11% |
397,000 |
12% |
31% |
112 |
| Spent $400+ on fine jewelry in past 12 mos |
809,000 |
7% |
269,000 |
8% |
33% |
120 |
| Cook for fun |
1,932,000 |
16% |
654,000 |
20% |
34% |
122 |
| Dined out 2 or more times during week |
1,259,000 |
10% |
407,000 |
12% |
32% |
117 |
| Had 5+ glasses of wine in past week |
680,000 |
6% |
319,000 |
10% |
47% |
170 |
| Accessed Internet in past 30 days |
6,908,000 |
57% |
2,600,000 |
78% |
38% |
128 |
| Entertain at home |
5,246,000 |
43% |
1,514,000 |
45% |
29% |
104 |
| Attend live theatre |
1,622,000 |
13% |
618,000 |
18% |
38% |
138 |
| Go to Museums |
1,683,000 |
14% |
601,000 |
18% |
36% |
129 |
