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LATIMES.COM
Online Audience Profile
GENDER |
%COMP |
ONLINE INDEX |
| Men | 60% | 73 |
| Women | 40% | 133 |
INCOME |
||
| Over $100K | 30% | 139 |
| Over $50K | 66% | 106 |
AGE |
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| 18-24 | 11% | 103 |
| 25-34 | 20% | 110 |
| 35-44 | 26% | 108 |
| 45-54 | 22% | 91 |
| 55+ | 21% | 92 |
EDUCATION |
||
| College graduate | 32% | 109 |
| Post graduate | 37% | 156 |
OCCUPATION |
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| Professional/Managerial | 40% | 146 |
| Full-time employed | 62% | 105 |
ETHNICITY |
||
| White (Non-Hispanic) | 78% | 90 |
| Hispanic | 9% | 191 |
| African American | 6% | 125 |
| Asian | 5% | 182 |
NEWSPAPER READERSHIP |
||
| Los Angeles Times (yesterday) | 28% | 1727 |
| Los Angeles Times (last 7 days) | 49% | 1402 |
| Source: @Plan Summer 2004. | ||
ADVERTISER ADVANTAGE
Over the years, latimes.com has won numerous awards. Most recently, these include:
2004 EPPY Award
Best Internet Community Service Effort
(1 million+ monthly visitors) Presented by: Editor & Publisher
2003 Digital Edge Award
Most Innovative Use of Digital Media —
Features/Enterprise (Circulation of 250K+)
“Enrique’s Journey”
Presented by: The Newspaper Association of America
2003 Internet Advertising Competition —
2 Awards
Presented by: The Web Marketing Association
