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KTLA
KTLA Viewers
| L.A. DMA | KTLA SIGN ON/SIGN OFF | |||
|---|---|---|---|---|
| Number | % Comp | Number | % Comp | |
TOTAL ADULTS |
12,828,882 | 100% | 3,872,071 | 100% |
GENDER |
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| Men | 6,301,271 | 49% | 1,744,527 | 45% |
| Women | 6,527,611 | 51% | 2,127,544 | 55% |
AGE |
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| 18-24 | 1,779,728 | 14% | 518,659 | 13% |
| 25-34 | 2,630,563 | 21% | 648,111 | 17% |
| 35-44 | 2,766,731 | 22% | 749,733 | 19% |
| 45-54 | 2,336,203 | 18% | 794,013 | 21% |
| 55-64 | 1,525,543 | 12% | 525,138 | 14% |
| 65+ | 1,790,114 | 14% | 636,417 | 16% |
| Median Age* | 32 | 33 | ||
HOUSEHOLD INCOME |
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| $35,000 - $49,999 | 2,786,692 | 22% | 860,050 | 22% |
| $50,000 - $74,999 | 2,011,358 | 16% | 690,644 | 18% |
| $75,000 - $99,999 | 1,710,266 | 13% | 524,277 | 14% |
| $100,000+ | 2,775,979 | 22% | 890,963 | 23% |
OCCUPATION |
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| Professional/Managerial | 3,331,587 | 26% | 1,188,437 | 31% |
EDUCATION |
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| Attended College | 3,799,192 | 30% | 1,321,334 | 34% |
| College Graduate | 1,583,769 | 12% | 553,925 | 14% |
ETHNICITY |
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| White (Non-Hispanic) | 5,972,521 | 47% | 2,144,853 | 55% |
| Hispanic | 4,965,258 | 39% | 1,040,599 | 27% |
| African American | 720,679 | 6% | 287,624 | 7% |
| Asian | 768,706 | 6% | 246,566 | 6% |
| Other | 401,718 | 3% | 152,429 | 4% |
Source: 2005 Scarborough Research, Los Angeles, Release 2
(Aug 2004 - July 2005).
* Median age persons 2+. Census 2000, NSI.
* Median age persons 2+. Census 2000, NSI.
