TRIPLE-PLAY L.A.
3-Dimensional Coverage
| |
L.A DMA |
TRIPLE PLAY L.A. |
REACH |
TOTAL ADULTS |
12,828,882 |
6,726,408 |
52% |
|
|
|
|
GENDER |
|
|
|
| Men |
6,301,271 |
3,219,693 |
51% |
| Women |
6,527,611 |
3,506,715 |
54% |
|
|
|
|
HOUSEHOLD INCOME |
|
|
|
| $75,000 - $149,999 |
3,343,432 |
2,002,800 |
60% |
| $150,000+ |
1,142,813 |
761,961 |
67% |
|
|
|
|
AGE |
|
|
|
| 18-34 |
4,410,291 |
2,039,915 |
46% |
| 35-54 |
5,102,934 |
2,719,264 |
53% |
| 55+ |
3,315,657 |
1,967,229 |
59% |
|
|
|
|
EDUCATION |
|
|
|
| College Graduate |
1,583,769 |
1,060,112 |
67% |
|
|
|
|
ETHNICITY |
|
|
|
| White (Non-Hispanic) |
5,972,521 |
3,634,978 |
61% |
| Hispanic |
4,965,258 |
1,804,342 |
36% |
| African American |
720,679 |
490,107 |
68% |
| Asian |
768,706 |
543,703 |
71% |
| Other |
401,718 |
253,278 |
63% |
|
|
|
|
OCCUPATION |
|
|
|
| Employed Full-Time |
6,365,591 |
3,411,653 |
54% |
Source: 2005 Scarborough Research, Los Angeles, Release 2 (Aug 2004 - July 2005).
