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TRIPLE-PLAY L.A.
Ultimate Reach
| L.A. DMA | TRIPLE-PLAY L.A. | REACH | |
TRAVEL |
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| Went on 3+ overnight trips in the past 12 months |
5,324,588 | 3,059,872 | 58% |
| Took 3+ foreign trips in past 3 years | 2,388,153 | 1,320,173 | 55% |
AUTOMOTIVE |
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| Plan to buy a new car $35,000+ in the next 12 months | 283,330 | 173,004 | 61% |
MOVIES |
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| Usually see movie on opening weekend | 1,806,220 | 938,816 | 52% |
TELECOMMUNICATIONS |
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| Spent $100+ on cellular bill in past month | 1,806,090 | 1,031,279 | 57% |
TECHNOLOGY |
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| Spend 10+ hours on the internet in an average week | 2,095,092 | 1,371,343 | 66% |
HOME |
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| Market value of owned home is $500,000+ | 3,016,363 | 1,935,755 | 64% |
FAST FOOD |
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| Ate at a fast food restaurant 6+ times in past month | 6,180,173 | 3,317,557 | 54% |
RETAIL |
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| Spent $500+ on Men's or Women's clothing in the past 12 months | 1,206,515 | 747,790 | 62% |
VOTING |
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| Always vote in local elections | 4,154,302 | 2,445,145 | 59% |
Source: 2005 Scarborough Research, Los Angeles, Release 2 (Aug 2004 - July 2005).
