Blow-In Cards/
Hand inserts |
Loosely inserted into the magazine.
Drop your message in the laps of Southern California’s
most upscale readers. |
Retail
(Non-commissionable) |
Cost per Thousand |
2005 Open Rate |
6x LATM Contract |
2 pages - CPM
|
$41.50 |
$38.00 |
4 pages - CPM
|
$44.00 |
$41.00 |
8 pages - CPM
|
$50.00 |
$45.00 |
12 pages - CPM
|
$55.00 |
$50.50 |
16 pages - CPM
|
$60.50 |
$55.50 |
20 pages - CPM
|
$65.50 |
$61.00 |
| 24 pages - CPM |
$71.50 |
$66.00 |
 |
General
(Commissionable) |
Cost per Thousand |
2005 Open Rate |
6x LATM Contract |
2 pages - CPM
|
$48.00 |
$44.50 |
4 pages - CPM
|
$50.50 |
$46.50 |
8 pages - CPM
|
$56.00 |
$52.50 |
12 pages - CPM
|
$62.00 |
$57.50 |
16 pages - CPM
|
$67.00 |
$63.50 |
20 pages - CPM
|
$72.50 |
$68.50 |
| 24 pages - CPM |
$77.50 |
$74.00 |
| |
Minimum insert quantity: 250,000 |
|
| Deadlines |
Space: 27 days prior to publication.
Delivery (to printer): Between 22 and 15 days prior to publication. |
| Specifications |
Minimum size: 3-1/2" x 5"
Maximum size: 4-3/4" x 6-1/4" |
| Coated Stock |
Minimum: 100#
Maximum: 110# |
Card Stock:
|
Minimum: .007" thickness
Maximum: .012" thickness |
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| Gatefolds |
A four- or eight-page foldout of the magazine.
60# coated stock |
| Rates |
General (commissionable) |
|
| 4-page (front or back cover) |
$141,500 |
| 8-page (center) |
$201,700 |
|
|
Retail (non-commissionable)
|
|
4-page (front or back cover)
|
$120,500 |
| 8-page (center) |
$171,500 |
|
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|
| Polybags |
Clear polybag containing a preprinted flyer
that tops the magazine. |
| Rates |
National (commissionable) |
$150 CPM |
| |
Retail (non-commissionable) |
$125 CPM |
| |
(includes cost of clear polybag, insertion of
preprinted flyer in polybag and distribution) |
|
|
| Deadlines |
Space: 27 days prior to publication. Delivery
(to CCN): 15 days prior to publication. |
| Specifications |
Maximum size of preprint is 9-1/2" x 9-1/2"
|
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Scent Strips
and Packettes |
Reach affluent and sophisticated
Los Angeles Times Magazine readers. |
| Rates |
Stitch-in rate plus an additional
$5 net per thousand
Minimum insert quantity: 250,000 |
| Deadlines |
Space: 27 days prior to publication.
Delivery (to printer): Between 22 and 15 days prior to publication. |
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| Stitched-in Preprinted Inserts
|
Retail
(Non-commissionable) |
Cost per Thousand |
2005 Open Rate |
6x LATM Contract |
2 pages - CPM
|
$52.50 |
$48.50 |
4 pages - CPM
|
$75.00 |
$71.00 |
8 pages - CPM
|
$81.00 |
$76.50 |
12 pages - CPM
|
$86.50 |
$83.00 |
16 pages - CPM
|
$92.50 |
$88.00 |
20 pages - CPM
|
$98.00 |
$93.00 |
| 24 pages - CPM |
$103.50 |
$99.00 |
|
General
(Commissionable) |
Cost per Thousand |
2005 Open Rate |
6x LATM Contract |
2 pages - CPM
|
$60.50
|
$56.50 |
4 pages - CPM
|
$88.00 |
$85.00 |
8 pages - CPM
|
$95.50 |
$91.00 |
12 pages - CPM
|
$102.00 |
$97.00 |
16 pages - CPM
|
$109.00 |
$103.50 |
20 pages - CPM
|
$114.50 |
$110.00 |
| 24 pages - CPM |
$122.50 |
$116.00 |
| |
Minimum insert quantity: 250,000 |
|
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For information contact 1-800-LA TIMES ext.
73036 or latimes.com/ads |
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