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| Los Angeles Times Magazine |
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60% of Los Angeles Times Magazine
readers have traveled domestically in the
past year. |
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Los Angeles Times Magazine reaches 38%
of L.A. DMA adults who spent $1,000 or
more on their domestic vacation in the
past year. |
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1,347,000 Los Angeles Times Magazine
readers traveled to a foreign destination in
the past 3 years. |
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48% of Los Angeles Times Magazine readers
have taken a trip in the West. |
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Los Angeles Times Magazine reaches 41%
of L.A. DMA adults who spent 2 or more
nights in a hotel/motel in the past year. |
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Los Angeles Times Magazine reaches 33%
of L.A. DMA adults who spent $3,000 or
more on a foreign trip. |
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SPECIAL DIRECTORIES
Activities Planners
Banners and Directories that highlight activities such as
biking vacations, eco-tours, and photo safaris. Including
but not limited to: Specialty Travel Adventures and Tours,
Golf and Spa Experience. (Rate is Net) |
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| Rates & Specifications |
| Ad size: |
Rate |
| 2-7/8" x 3-1/4" |
$3,220 |
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Destination Planners
Banners and Directories that showcase
vacation destinations. Including but not
limited to San Diego and Central Coast,
Mexico and Central American Planner,
Southwest, Pacific Northwest and Island
Destinations Planners. (Rate is Net)
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The Travel Connection:
This feature puts small-size travel ads
in a highly visible position within our
travel issues. 1 col. x 1" minimum size
ads make this an affordable way to
reach a vast audience. (Rates are Net)
|
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2-1/8" x 1"
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$735 |
2-1/8" x 2"
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$1,470 |
2-1/8" x 3"
|
$2,210 |
2-1/8" x 4"
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$2,945 |
2-1/8" x 5"
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$3,680 |
| 2-1/8" x 6" |
$4,420 |
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The Travel Planner:
This section is ideal for hotels, resorts and tourist associations. (Rate is Net)
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Vacation Lodging:
(Rates are Net)
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1-5/8" x 1"
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$320 |
| 1-5/8" x 2" |
$640 |
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DISCOUNTS:
Run your Directory ad in both travel issues and receive
a 15% discount for the second-issue ad. No other discounts apply. |
ADDED VALUE:
All ads are four color and include reader response with the exception
of Vacation Lodging. |
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| Notes: National magazine circulation based on Pacific States circulation. CPMs based on P4C open
retail rate or regional equivalent and Pacific States circulation.
SOURCES: 9/04 FAS-FAX; 2003 MRI Doublebase/Los Angeles; 9/04 SRDS; 2005 SRDS Circulation Book. |
| For information call 1-800-LA TIMES
Ext. 73036 or latimes.com/extras/ads |
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