Local Community Values(LCV) offers a shared mail program
providing preprinted advertising distribution to subscribers
and non-subscribers
reaching over 4.6 million households in over 400 zip codes
each week. With LCV,
you can get full coverage of Los Angeles, Orange, and Ventura
along with portions of San Bernardino and Riverside counties.
LCV provides nearly 100% coverage
of single-family homes and approximately 95% overall penetration.
With LCV, you can choose to either advertise
on the Wrap itself or have your inserts placed inside the
Wrap.
When advertising on the LCV Wrap, you have
the opportunity to zone your message to a specific geography
that
best represents your target market. Our two wraps, distributed
for Wednesdays and Fridays, “top” the
newspaper for subscribers and is placed inside the paper for
street sales.
Non-subscribers will get the Friday Local Community Values
package via U.S. Mail, The Daily Breeze,
the Orange County Register or the Register's Weeklies.
Inserts are sold by zip code and are placed inside the
Wrap. Your insert can be distributed Thursday or
Friday via the
Los Angeles Times, The Daily Breeze, the Orange County
Register or the Register's Weeklies newspapers.
Non-subscribers will also get their LCV package via the
U.S. Mail or alternate delivery. You can also distribute your
inserts to Los
Angeles Times readers on Wednesday and Sunday.
Combining your ad with widely read editorial products of the
Los Angeles Times, The Daily Breeze, the Orange
County Register or the Register's Weeklies means your message
is invited into homes and receives greater readership.
Additionally, you can customize your message at the zip code
level and target around store location and/or demographics
profiles of your target audience - information you can use
to target potential customers and turn them into paying customers.
Our unique non-duplicated distribution also minimizes duplication
and wasted circulation. |
