
By Robin McMacken, Special Advertising Sections Writer
Which description most accurately reflects your philosophy of dressing
your dog?
A. A lead and collar is just fine, thank you.
B. Sensible fashions such as raincoats and boots are essential for taking
the dog out in inclement weather or on rocky terrain.
C. Whatever Paris Hilton and her dog, Tinkerbell, are wearing is what
I want. More is definitely better.
If you answered A, then you subscribe to the Minimalist theory of dressing
pets. The look you prefer is simple and functional, and the collar and leash
your dog has worn since it reached maturity is adequate.
If you answered B, then you appreciate the Practical
Pup approach to fashion, and your pup is
often at your side during outdoor
adventures such as hiking or
camping. You dress Fido in a
high-tech raincoat on soggy
days, and break out the
dog boots for particularly
chilly days.
If you answered C, then
you’re an All-Out Fashionista with
a no-holds-barred approach to
canine couture. You howl at the moon when
Fashion Week in Paris begins, and your dog is right in tow.
Let it be known that there is no right or wrong style for outfitting the pooch, and even the most sparsely — or
spectacularly — dressed pet will not appear on anyone’s Worst-Dressed list (or
at least not yet). After all, most people smile when they see a dog wearing a
bandanna or a costume, said Colleen Paige, an animal behavior expert, trainer,
author.
She said that proper pet attire is a matter of personality — both the owner’s and the pet’s.
“You want something that reflects your style,” said Susan Bing, owner of the
upscale pet boutique Trixie + Peanut, which has an online store (www.trixieandpeanut.com)
and a retail shop in New York City.
“I think that for a long time, many people viewed their pets as children, [but] they were too embarrassed … to
come out of the closet,” said Paige, who founded National Dog Day, which will kick off on Aug. 26, 2006, as a way for
people to express adoration for their furry friends and “to not be embarrassed or fearful to say, ‘I love my dogs.’ ”
Clearly, attitudes have changed, she said, adding that it’s common to pick up a magazine or turn on the TV and see
a story dedicated to doggy couture.
People now “want to show off their dogs,” Paige said. “It’s the same thing as [a man with] a good-looking woman
on his arm. He wants the world to see.”
Now that you’ve identified
your taste in pet attire, let’s take
a look at what’s in for all
categories.
Minimalist Mutt
Many people see a leash and
collar — and maybe a bandanna
— as the only items deserving to
be in a dog’s wardrobe, and
that’s OK. Jennifer McCarthy, a
Palm Beach, Fla.-based dog
trainer, writer and TV
personality, said dogs with long
coats might not appreciate the
extra layers of clothing anyway.
However, minimalists can
stick to their beliefs that “dogs
only wear collars” and still add a
stylish note to the mix. They
would still be able to hold their
heads high by walking dogs
dressed in Links of London
leather collars embroidered
with bones, Kate Spade’s
cheetah-print leather collars or
Juicy Couture’s metallic collars
with crest charms.
Practical and stylish Up
Country ribbon-on-webbing
collars are offered in numerous
patterns that capture the change
in the seasons. Playful looks in
black, red, tan and gray dominate
the fall offerings: “Color is what
sells,” said Alice Nichols, the
company’s president.
If even those seem too fancy,
minimalists can refer to the
hearty basics offered by
RuffWear. The no-nonsense
Knot-a-Collar, for instance,
efficiently slips off when snagged,
but stays securely in place when
attached to a leash.
However, even
minimalist-minded pet owners
may have to accept that their
dogs have haute-couture
tendencies. Bing recalled a
couple coming into her New
York City store to purchase a
collar for their French bulldog.
The dog, however, was drawn to
a sweater with a large flower
adorning the backside. The
clerks let him try it on. Bing said
the dog unabashedly admired
itself in the mirror and then
promptly trotted to the register.
The staff told the couple: “Your
dog chose it; you cannot deny it.”
They bought the sweater.
Practical Pup
Whether you and your
four-legged friend are exploring
busy city streets in the evening or
the woods during hunting season,
the dog accessories industry can
accommodate you both.
RuffWear offers such Practical
Pup items as the reflective Lab
Coat. The high-visibility coat
helps dogs stand out in low light,
fog and through dense brush.
Even the most intrepid canine
adventurer can use paw
protection, such as offered by
RuffWear’s 3D Bark ‘n Books for
hot, cold or slick cold surfaces
and sharp rocks — or just the
general wear of a long journey.
The Brits know now to dress
the practical pup for inclement
weather — in style. Burberry
offers wool dog coats with duffle
closures, plaid wool sweaters and
nylon rain parkas at its boutiques.
Balancing practical and
fashionable elements, fashion
designers have created
cold-weather looks for dogs
inspired by what humans will be
wearing this winter. The latest
fashions are evident in Kwigy-bo’s
army green and orange quilted ski
parkas, the corduroy jackets from
New York Dog and the shearling
items from Ekoo New York. All
are sold at Trixie + Peanut.
Bing sees this evolution
continuing in the pet market. “It
is that fashion meeting function
that wasn’t really there before,
and it is really getting developed
more,” she said.
All-Out Fashionista
The pet industry is keenly
aware that money is no object
for the All-Out Fashionista, and
her dog is dressed to the nines.
“We are spending more
money on our dogs; it’s trendy
now,” said Justin Rudd, founder
of Haute Dogs, the planner of
such canine events as the
popular Howl’oween and Easter
parades in Long Beach.
The fashion plate agenda for
dogs this season includes fake
Ugg boots, suede moccasins,
shiny Mary Jane shoes, sequined
sweaters, velvet ruffle collars
and crystal and pearl jewelry.
Lori Pacchiano, creator of the
Seattle-based High Maintenance
Bitch line of clothes, is thrilled
dogs are getting the fashion nod
they deserve. She and her
brother, Ryan, create items that
elevate dogs to super-model
status. She has even developed
Cosmuttics, a makeup line for
dogs that includes Wiskara, a
mascara with glitter.
“Our line really focuses on a
lot of sex appeal and it allows the
dog to be a sexy complement to
the girl,” she said. Fun-size dogs
that are carried around town by
their owners can wear her
pearl-accented Cashmere
Winter Bikini, $350, as an
elegant fashion statement,
Pacchiano added.
Not surprisingly, more fashion
designers are entering the
increasingly popular canine
couture market. Donald J
Pliner’s Friends of Babydoll
Pliner collection features
extravagant leather apparel,
such as a fuchsia quilted jacket
with mink trim. The designs
complement Pliner’s human
attire, which features oodles of
studs and embroidery.
Nowadays, it’s not hard to go
the haute puppy route and savor
the extra attention that comes
with it. “We take our dog around
in a red wagon,” said Rudd. “We
go out every night to eat, and
Rosie sits with us outside at
dinner. She gets tons of attention.
People know her more than they
know us.”
Nurture your inner puppy
If you follow the celebrity pet
trend with fury, but your
pocketbook doesn’t match that of
the glitterati, rest assured there
are affordable dog fashions. The
Anthropologie retail store, for
instance, offers vintage-inspired
cardigans and scarves for dogs
detailed with fabric flowers and
rhinestone buttons from around
$18.
You can also look at the Isaac
Mizrahi pet line at Target to see
how reasonably priced
fashionable threads such as
trench coats and rhinestone
collars for dogs can be. His polo
shirts sell for just $9.99.
Some owners nurture their
inner fashionista through their
pets. “I don’t have a Balenciaga
bag, but I carry my dog in a
Balenciaga-inspired bag,” Bing
said.
Pacchiano, who first created
feather boas for her dog, Lola, so
people would realize the Boston
terrier was female, agreed. “It’s
the most killer business,” she said.
“It’s such a blast.”
Since she started out in her
grandma’s garage four years ago,
Pacchiano’s High Maintenance
Bitch has expanded to 260
product lines, with a client list
that includes Paris Hilton.
It’s a labor of love for her.
“Dogs are little companions to
women. . . . They offer a sense of
physical security to people . . . a
feeling that they are not alone,”
Pacchiano said. “It’s like my life
has changed so much since I have
had my dog. Lola is like a person
to me.”
Top: Pavi
Young, 2, a miniature poodle who resides in Mt. Washington Photo:
Robert Downs
Middle: Mary Jane Fashion Shoes ($59 at www.trixieandpeanut.com);
a Links of London pink leather collar with black bone embroidery
($75 at www.linksoflondon.com) Photo: Robert Downs
Bottom:
Companion Road’s Chanel-inspired
quilted plush toy purse ($6.50), sweater trimmed with black ribbon
and pearl buttons ($38.50), and quilted jacket decorated with
bows ($48.50) from Petsmart. Photo: Ted Roberts
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