The Parent Reading Guide, published each year, is a wonderful tool that helps parents and educators make their children better readers. Available in English and Spanish.
The Kids' Reading Room section of the newspaper, supported by Reading by 9, offers weekly learning opportunities for children, parents and the classroom.
Highlights:
- Seventh Annual Parent Reading Guide.
- Sixteen page guide printed in English and Spanish side-by-side.
- Contains articles, book lists and literacy resources to help parents motivate children to read.
- 1.7 million printed.
- 1 million copies inserted into Los Angeles Times.
- 150,000 copies inserted into Hoy.
- 500,000 copies disseminated by schools and community groups.
- 80,000 copies of Parent Guide in English/Chinese by the Chinese Daily News.
- Toll free customer service telephone received an average of 350 calls monthly; significantly more calls were processed during the three months following the publication of the bilingual Parent Reading Guide.
- Web site received an average of 15,000 hits per month.
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