Max FactorCOSMETOLOGIST Max Factor came to Southern California to reinvent himself. Little did he know that he'd invent an industry as well. He arrived in L.A. in 1909, and by 1914, he was doing makeup in Hollywood, where he created the eyebrow pencil, lip gloss and pancake makeup to make actresses look more natural on screen. Once these stars saw what he could do for them on camera, they wanted to wear makeup in their private lives. In 1925, Factor, above with a young Rita Hayworth, introduced his products to the public, giving beauty a brand-new face.
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