Back in 2012 we dubbed that stretch of retail real estate "guy's gulch" after noticing that a cluster of guy-centric stores had occupied the block, and the new boutiques (bro-tiques?) are sure to only cement that reputation.
Dubbed a Gant Rugger neighborhood shop ("Rugger" is the designation for the label's younger, more sportswear-driven collection) it joins a handful of similarly appointed Gant Rugger doors in Manhattan, Brooklyn, San Francisco and Chicago. (There's also a Gant Rugger store that opened on Abbot Kinney in Venice a little over a year ago.)
It also features exclusive designs (or are they installations?) by plant artist Satoshi Kawamoto, whose work was on display during Gant Rugger's fall and winter 2014 New York Fashion Week presentation in February.
As far as what's on the racks themselves, the store is serving up a curated assortment of clothing and accessories for men from the company's Gant Rugger and
Scheduled to open toward the end of the month (exact date to be determined) just one door to the north, is the offline outpost of online trouser vendor Bonobos. (The two stores actually share the same street address, facing the facade Gant is the door to the left, Bonobos is the door to the right.)
A bricks-and-clicks mash-up, the 1,200-square-foot Bonobos Guideshop will essentially serve as an e-commerce showroom for guys who want to give their perspective trou a try before placing an online order. The space will stock a full complement of Bonobos offerings including suits, chinos, denim and button-front shirts.
The L.A. Guideshop makes No. 10 for the brand, which also has doors in Austin, Texas; Bethesda, Md.; Boston; Chicago; Dallas; Washington, D.C.; San Francisco and a pair in New York City.