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All The Rage
FASHION All The Rage

Levi's 550 Jeans

Levi Strauss & Co. CEO Chip Bergh said in an interview this week that 50% of the water used by a pair of jeans came from the manufacturing process, the rest from laundering over the life of the jean. Above, a pair of Levi's 550 jeans.Ben Margot / Associated Press
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