Rihanna wants to make Puma more like Rihanna

American Apparel fires Dov Charney

Rihanna has plunged into her new role as creative director for German sportswear maker Puma, visiting the company's headquarters this week to pick out colors and fabrics and discuss the line's future. She wants to "give it a youthfulness, make it hip, basically [make it] Rihanna,” she told WWD. [WWD]

American Apparel founder Dov Charney is officially out. He was formally fired as chief executive on Tuesday after an investigation of his behavior reportedly found "financial improprieties" and abusive behavior toward employees. He is being replaced by fashion industry veteran Paula Schneider. [Los Angeles Times]

American Apparel stock soared on the news. [Los Angeles Times]

Tennis star Rafael Nadel has signed on as celebrity ambassador for Tommy Hilfiger underwear and tailored collections. [WWD]

Page Six reports that Hedi Slimane of Saint Laurent is at the top of Gucci's wish list as a replacement for creative director Frida Giannini. [Page Six]

Students at Otis College of Art and Design in L.A. are being taught and mentored by professional volunteers this year. Zaid Affas, Joe McCarty for Lane Bryant, Liliana Casabal for Morgane Le Fay, Trina Turk and Bob Mackie are working with the senior class. The junior class is working with lingerie designer Mary Jo Brunoand designers from Urban Outfitters, Isobella & Chloe, Anne Cole, Quicksilver, DC, Roxy and Pacific Sunwear, the school said in a news release Wednesday.

Naomi Campbell isn't afraid to strip down to her undies at age 44 -- she has nothing to fear; she looks great in Agent Provacateur's spring ad campaign. [Fashion Gone Rogue]

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